Hans D. Baumeister

Hans D. Baumeister

Follow-up: iPad Mini Cannibalizing iPhone

“Seeing is believing”, or so the saying goes.

Last week, I was in Berlin, walking from the Parliamentary Society building back to my hotel. On the way was a building (no idea what - some new construction - it isn’t even in Google Maps yet) that was completely “clad” in an Apple iPad Mini Ad! I’ve never seen anything quite this extreme (and probably extreme expensive) before.

Here, too, there is an iPad Mini being held in a slender hand. It once again brought to mind my fantasies of replacing my iPhone with an iPad Mini with 3G and a simple mobile phone.

But something about the picture of the hand holding the device struck me as odd. For one thing, you can’t see all of the hand - the palm for example is mostly covered by the device. Unfortunately, I didn’t take a picture of it, but if you’re at Berlin Hauptbahnhof these days, just go out the back and look right!

The next day, I stopped by a popular electronics dealer on my way from an appointment and had the opportunity to see the thing live for the first time. And things clicked into place: I’m now entertaining the idea that the photos of the iPad Mini being held are photoshopped.

There is a break in the continuity of the bottom of the hand (ending in the pinkie) that gives the opportunity of taking two pictures of the device being held - one showing the ends of the fingers, the other part of the palm and the thumb - and splicing them together to generate the picture you’ll find on Apple’s website (and various ads, such as the building next to Berlin’s HBF).

Either that, or the person holding the device is a pianist that is used to playing Liszt, which I’ve read requires exceptionally long fingers to hit all the notes.

In either case, after seeing the iPad Mini live, I’ve come to the conclusion that the thing is just way too big to be carried around and handheld to take over the online-functions I currently do with an iPhone.

*** Update Jan 16, 2013 ***
I was in Berlin again yesterday and took a picture of the Building I described above (sorry, the quality isn’t particularly good):

iPad-mini-ad

blog comments powered by Disqus